Its a yes no answer from me. Both of you have brilliant points.
Lets say you do have an amazing site, doing no seo on it is pretty much a waste, lets do some basic stuff, like sumbitting it and headers tags etc, the basics have to be done to make it worthwile, going any further than the basics such as buying links etc, then you get into the grey area, the last thing you want to do with a brilliant site is get it banned simply because you get it caught on a link farm.
at the other end of the scale with not a good site, you can take a gamble and if you do lose it, not much lost.
and pussyluver, you say the exception is backlinks, well with a really good site, do you need to fetch them yourself? if its that good, people link to it themselves. I have quite a few of them from surfer forums which i did not even know about.
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