Vodka implies mainstream product. I'd hire a PR firm and do a press release. PR firms maintain an emailing list that would get you listed on more sites than you could think of.
Let's say that PR firm is to expensive. I'd still do a press release outlining the new site/product. Try to find a opt-in email service that will do the email for ya.
Traffic trades presents it's own set of problems, I'd skip it. You need one way links.
Yahoo is kinder about SERP without a ton of back links. SEO optimize and have tons of content the SE will see. You decide whitehat/blackhat here. Long term real content is better.
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