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Big Facebook Ad Announcement Coming Nov. 6th

AdAge reveals that several advertisers and agencies have been invited to a “discussion” being held Nov. 6 (presumably in time for Ad:Tech NY) where Facebook CEO Mark Zuckerberg will “unveil a new way of advertising online”. The early buzz is that this “new way” of advertising includes allowing advertisers to use the data that Facebook members offer up about themselves in their member profiles to target them off the site, like some sort of syndication deal. Do you know what that sounds like? It sounds like a competitor to AdSense. You can cut the tension with a knife!

Obviously, everyone in the Facebook camp is being very tight lipped until the November meeting, but that’s not going to stop people from speculating. Radar has a list of nine advertisers who have reportedly shelled over a bunch of money to be invited into the “Landmark Partners” program, including Condé Nast, Nike, Apple, Sony, General Motors, Coke, CBS, Chase, and Verizon.

With big brand companies putting faith (and dollars) into a Facebook-designed competitor to Google AdSense, this is definitely one to watch. And if Facebook does launch a new online advertising platform, what does that mean to the new deal they just signed with Microsoft? Would their ad platform compete with adCenter or would the two combine efforts to take on Google?

source: Facebook Set to Introduce Major Ad Play - Advertising Age - Digital