ASCII Art on Google Adwords - BlackHatCrew

poto · 01-09-2008, 07:08 PM

Sixt, a major car rental company in Germany made headlines in the marketing world when it experimented with a new way to make its Google Adwords ads stand out from the crowd.

Enter “Mietwagen” into Google Germany and you see this.

In a word only environment, this made their ads certainly standout.

But more importantly - it lead to a 47% more clicks than before.

source: Using ASCII Art on Google Adwords - Brilliantly Innovative!

nickycakes · 01-09-2008, 07:17 PM

lol. wonder if this is still doable.

poto · 01-09-2008, 07:53 PM

Quote:

Originally Posted by nickycakes

lol. wonder if this is still doable.

the article is fairly recent... looks like it was first posted about on 12th of December...

I haven't tried it myself... but it might be worth a shot...

01-09-2008, 07:08 PM	#1 (permalink)
poto splogtastic Join Date: Oct 2007 Posts: 1,212	ASCII Art on Google Adwords Sixt, a major car rental company in Germany made headlines in the marketing world when it experimented with a new way to make its Google Adwords ads stand out from the crowd. Enter “Mietwagen” into Google Germany and you see this. In a word only environment, this made their ads certainly standout. But more importantly - it lead to a 47% more clicks than before. source: Using ASCII Art on Google Adwords - Brilliantly Innovative! __________________ My Ratios :: My Blacklist

01-09-2008, 07:17 PM	#2 (permalink)
nickycakes member Join Date: Dec 2007 Posts: 14	lol. wonder if this is still doable. __________________ Reformed Blackhat irc.freenode.net #cakes

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