poto

New numbers are out from Nielsen today on marketshare among the big online video sites. Despite an expected December downturn in total numbers, there were some unexpected changes in the market last month.

The highlights? YouTube viewership grew 9% according to Nielsen, Metacafe grew 27% and Yahoo! Video viewership fell by an amazing 60%.

TVWeek reports that those percentages represent December estimates by Nielsen of 68.6 million unique visitors for YouTube, 6 million uniques for Yahoo! Video, 10.5 million uniques for MSN Video and 5.6 million for Metacafe.

My takeaways from these numbers? There's plenty of room for change in this market, as expected the TV writers' strike may be increasing online numbers, look out for Metacafe and don't assume that YouTube's growth will slow.

source: Online Video Market Shifted Dramatically in December - ReadWriteWeb

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poto

yahoo must be doing something seriously wrong to lose 60%...

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RockDiesel

I don't even think I have looked at Yahoo Videos once, so it doesn't surprise me they dropped 60%

Roman

Everything about Yahoo sucks ass, except maybe Yahoo Answers.

poto

I've only watched a few videos on yahoo, mostly things that they've had on the front page... I spend a lot of time on yahoo digging in their SERPs and whatnot, but haven't explored their video much...

nah, yahoo doesn't suck ass... in fact I love yahoo... especially all the traffic I get from them

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