poto

good post by Rick Latona on domains and branding... would have to fully agree with him about branding...
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You might be surprised to find out that I don’t think a great domain name is important to a business to have a successful web presence.

I completely disagree with people like Rick Shwartz who think that Hershey’s Corporation is stupid for not buying candy.com or Marriott needs to do some soul searching to find out why they didn’t buy hotels.com.

I agree with Madison Avenue when they try to explain to domainers on their panels that marketing executives would rather have a brand like M&Ms than Candy.com.

I myself have owned many successful websites that had lousy domain names. Was ConsumptionJunction.com a good name? Heck, I spent a small fortune on typos. You wouldn’t believe how many ways one could spell that name. That company has been sold and scrapped at this point but we had a good run before youtube.com. In 2000 our Alexa ranking was as low as 300 at one point. I wonder if the founders of youtube.com are wishing they bought videos.com while they are counting their Google cash.

What a good domain name can do is allow you to enter a market and compete with these big guys. They make it a little easier and sometimes a small edge is all you need. Yes, they also generate traffic and revenue if they are really good names but what makes them sell for far more than 20x earnings at times is that edge.

It’s the ability to call hotels in San Juan and tell them you are with sanjuan.com which gives that name so much value.

Just don’t believe the hype that a good name is necessary. They only help.

source: How Important is a Good Domain?
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if you have any interest in the domain market be sure to check out Rick Latona's new blog Rick Latona - Inside the mind of a serial entrepreneur.

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weiwei

pussyluver

I get a lot of ICQs wit characters like that. Well that and Russian. Doesn't matter because I can read either.

Lanquage translation is something I been meaning to look into. Off topic, maybe worth a thread..

poto

fuckin bot spammers... I usually nail em pretty quick and delete all their posts, but Itto beat me to that one...

so far they've only been a minor annoyance... but if it gets out of hand I'm going to start going after them... getting their domains pulled, etc... those retards really shouldn't spam a BH board...

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